Brief Generator

Brand Cooker, a tool by Brazil-based Plau, is a generator for design briefs so that anyone who needs some direction for self-initiated projects has a starting point with some semblance of reality. Brand Cooker offers four levels of complexity that yield at the bare minimum the type of business to design for, the archetype of the personality its after, and examples of brands that match it. From there, you can add a target audience, a tone, and an objective. You can reload values for a possible 100,000-plus combinations.