A Logo that’s Bad for the Environment

Since 1967, when a small group of scientists came together to fight the use of the harmful DDT pesticide, the Environmental Defense Fund (EDF) has been researching, advocating and enabling solutions to, well, make the world a better place to live. From animal conservation guidance to gas emissions restrictions, the EDF has played a significant role. Unfortunately, the one thing they weren’t able to save was their previous logo.This bold new design represents the planet we protect and the methods we use to protect it, including science, law, economics and partnerships.— A cached version of the web site This is quite sad actually. The old logo was amazingly simple and strong: e. End of story. A round letter that looks like a globe and, when seen in the realm of non-profits and ad