A Lost Sense of Wonder?

While attending the International Balloon Race at the Indianapolis Speedway in 1921, as the story goes, Vice President of the Taggart Baking Company, Elmer Cline, came up with the name — which subsequently inspired the logo — of their soon-to-be-introduced loaf of bread as he was struck in wonder by the sight of the balloons in the sky. And for more than eighty years, Wonder Bread has been an icon of all things American, and, more yummily, of all things sandwich. Few things are as delicious as a peanut butter and jelly sandwich in classic white wonder bread as it sticks to the top of your mouth. Just don’t count the calories. But back on track: With an increasing number of products and SKUs that were growing inconsistent in their design, Wonder has just redesigned the com