A Moving Ship

Established in 1927, Mayflower Transit is one the United States’ biggest moving companies and in corporate speak they claim to be “the most recognized name in moving.” Having used moving companies when we moved from Chicago to New York and then New York to Austin, the moving industry is one of the most annoying, frustrating and scam-prone I have experienced or researched. So saying they are the most recognized name in moving is basically bragging they are the most recognized name in “things I don’t want to deal with because they suck.” So, yes, that gives them an advantage point I guess. But that’s enough of my personal grievances. Back in May or perhaps earlier, Mayflower introduced a new logo and this week it launched a new national TV campaign w