A Not Conservative Conservatoire

Formally established in 1968 but with roots as far back as 1847, the Royal Conservatoire of Scotland (formerly Royal Scottish Academy of Music and Drama) is Scotland’s “national centre of professional vocational training in performance arts.” RCS offers undergraduate and postgraduate degree programs — in music, Scottish music, acting, musical theatre, modern ballet, and technical production & arts among others — to about 800 students and currently has 873 people on staff, giving it the “highest staff-student ratio of UK Conservatoires, offering intensive one to one tuition.” This past September RCS announced its name change and introduced a new identity designed by Glasgow-based Stand.Stand set out to create a marque that captured the variety o