Brand
2022A Prism for your Thoughts
After going through what sounded like a proper design process with Milwaukee, WI-based firm Hoffman York, some Commissioners of the Montana State Library expressed concern that the new logo — because of its prism shape and rainbow of colors — could be interpreted as being too LGBTQ-ish. The new logo was voted down by the commissioners and afterwards all seemed to downplay the idea that the logo was rejected for its LGBTQ-ness. This could all have been avoided if they had just cleaned up the old icon, which was pretty clever.
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