A Scientific Identity

Located in Enschede, Netherlands Universiteit Twente (UT) is a world renown educational institution with a focus on subjects that would make your head explode like behavioral sciences, engineering technology, computer science and nanotechnology among many other areas offering bachelor and graduate degrees as well as PhDs. As part of a €2.2-million expense, UT has redesigned its identity and exchanged its old tagline, “the entrepreneurial university,” for a period. Courtesy of Studio Dumbar. Brand animation by buro Knapzak. The new identity is not the easiest to accept. Two main elements have been removed — the icon and the tagline — and for most people nothing has been given in return, after all, couldn’t just about anyone typeset the university’s n