A Smile from L to L

Established in 1905, Carulla is a chain of grocery stores across Colombia with 76 locations and 6,000 employees. This past Friday, it introduced a revised identity designed by Bogotá, Colombia-based SmartBrands that will roll out in a dozen stores first. Logo evolution, showing the oval as part of the equity. The new logo combines a friendly and gourmet style. The double “ll” becomes the focal point to evoke a smile, which represents the satisfaction they want to offer more than 6,000 employees working for the brand to customers. Recovered the oval as a valuable source of identity that has been on the brand since 1905.— SmartBrands Case Study Logo animation. When you see the logos used throughout the years, the newest version is a great fusion of all of them, findi