A Swoosh is a Dish Best Not Served

Established in 1919, the National Restaurant Association (NRA), as its name implies, is the business association for the restaurant industry, representing more than 380,000 members in restaurant and foodservice outlets. The NRA’s mission is to “lead America’s restaurant industry into a new era of prosperity, prominence and participation, enhancing the quality of life for all we serve.” It does this by providing tools and advice, advocating on its members behalf in Washington, D.C., and hosting the industry’s largest trade show, the NRA Show. Earlier this month, NRA introduced a new logo. Although no design credit was given they do mention in their press release that they “sought input from industry professionals, state restaurant associations and policy