Brand
2012National Potato Council
Established in 1948, the National Potato Council “was organized and incorporated to promote the greater consumption of Irish potatoes and to nationally represent potato farmers on legislative and regulatory matters.” At the 2012 Potato Expo the NPC introduced a new logo, the first change in its 64-year history. Story here. I have a dozen better things to post, but potato-themed blogging trumps good taste. Thanks to James I. Bowie for the tip.
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Project
Hot Potato: the newspaper covering current affairs in a whole new way

Identity
Now You See It