A Working City Rises

Started in the long distant past of the year 2000, Workopolis began with a modest 15,000 job listings. Today, it is Canada’s largest job search web site with an average of 40,000 job postings available every day. Recently, Workopolis launched a new brand campaign, headed by the tag line of “Time to Shine” that replaces the more me-focused tag line of “Canada’s biggest job site” and puts forward a revised logo. The advertising campaign and positioning was done by Canadian agency Zulu Alpha Kilo, and I am guessing they also did the logo update, as there is no other credit to be found. The good thing is that this is a fairly straightforward review. There is no big concept or strategy behind the redesign, simply, it was a matter of making it better. And it i