Accion gets some Action
Established in 1961 in 22 small towns in Venezuela to “empower the poor with the knowledge and tools to improve their lives,” Accion, a global nonprofit organization, is currently one of the world’s leaders in microfinance having established 62 microfinance institutions in 31 countries on four continents that in turn reach millions of clients with loans and support, fulfilling its mission of “giving people the financial tools they need to improve their lives.” All the way back in March with a rollout in the middle of the year, Accion introduced a new strategy, established by New York, NY-based IDEON, and new identity, designed by New York-based Joshua Levi.Going forward, all Accion entities will go to market under the single brand and logo, “Accion.̶