Adidas Stripes Again

After recently opposing the stripe usage by Thomas Browne and then Black Lives Matter — although it took the latter back — it has now shifted its attention to LIV Golf, filing a notice of opposition with the U.S. Patent and Trademark Office related to LIV Golf’s trademark registration of its striped logo, claiming LIV’s marks “are likely to dilute the distinctiveness of the Adidas marks by eroding consumers’ exclusive identification with Adidas”.