An Academic Fingerprint

Named after Major General Sir Isaac Brock, who died defending Niagara from the American invasion at Queenston Heights in 1812, Brock University was established in 1964 in St. Catharines, Ontario, Canada and now hosts over 17,000 students. Through all these years, I believe, an effigy of Sir Isaac Brock has served as the university’s logo, along with some brutishly old serif typeface. Last year Brock went through a much needed redesign, created by Canadian firm Target Marketing & Communication, based on the research generated by Colorado-based Educational Marketing Group who conducted “town hall meetings and focus groups and one-on-one interviews with almost 700 faculty, staff and alumni.”We are a unique university, as distinctive as fingerprints. We are not numbers. W