Western University: Less Pixelated, More Boring

Established in 1878 in London, Ontario Canada, The University of Western Ontario is one of the largest universities in Canada with over 25,000 undergraduate and graduate students combined and more than 1,300 faculty. Last week they announced a change to their brand name, to Western University, and introduced a new identity designed by Toronto-based Hahn Smith Design and execution of the crest and typography by local type craftsman Ian Brignell.Chief among the changes will be the adoption of Western University as the institution’s widely used moniker. The university’s official name remains The University of Western Ontario, and will continue to appear as such on diplomas and official documents. But for communication, marketing and web purposes, Western University — or, at