And I Quote, ’Hartford HealthCare’

Hartford HealthCare (HHC) is a network of eleven different organizations and institutions providing, well, healthcare to the city of Hartford and the state of Connecticut. Its flagship institution, Hartford Hospital, was founded in 1854, and the rest include “two regional behavior health centers, a statewide clinical laboratory operation, a large primary care physician practice group, a regional home care system and a physical therapy and rehabilitation network.” This month HHC introduced a new identity designed by Landor that takes over all the individual logos of each member of its network.The new brand strategy and brand architecture ensures that each location retains its current name, but incorporates an affiliation line, “A Hartford HealthCare Partner.” Each lo