Animal Stripes

Established in 1899 in Seattle, WA, Woodland Park Zoo — previously the private park of Guy C. Phinney, a wealthy lumber mill owner and real estate developer — currently sits on 92 acres and features more than 1,090 individual animals representing nearly 300 species. The zoo is well known for advancing animal exhibits to be more naturalistic and closer to each animal’s habitats. This month Woodland Park Zoo, with the launch of a new capital campaign that aims to raise $80 million, introduced a new identity and theme — “More Wonder. More Wild.” — created by Phinney Bischoff Design House. I wonder if they got the job because they have the same name as the zoo’s original founder? (Kidding). Both the new logo and campaign theme are the culmination