New Logo and Identity for Mandai by Anak

Established in 2000 as Wildlife Reserves Singapore, the newly renamed Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a 300-acre reserve in Singapore that encompasses five wildlife parks, an eco-resort, a nature foundation, and much more. Its flagship destination is the Singapore Zoo, opened in 1973, that is home to 4,200 animals that represent over 300 species. The other parks are Jurong Bird Park, Night Safari, River Wonders, and Rainforest Wild. Unifying all parks is Mandai Wildlife Group’s mission to “Provide meaningful and memorable wildlife experiences with a focus on protecting biodiversity in Singapore and the region.” Earlier this month, along with the name change, Mandai introduced a new identity designed by Singapore-based Anak. We rebuilt the