April Fools: Can Ford Afford a Redesign?

Amidst concept cars, sneak previews, and other automotive-based pyrotechnics during the New York International Auto Show this past week, Ford Motor Company quietly deployed its new logo to attendees of the show and will roll out a full unveiling later this month. For an industry where identity is everything and decades of legacy can stall any possible change, it is surprising and commendable that Ford would drive away from its script, oval logo that has been around since 1912 and sustained few visual evolutions. Ford logo over the years. Ford Vehicles, which share a roof under the parent company with Lincoln, Mercury, Mazda, Volvo, Land Rover and Jaguar does feel the most outdated and, aside from Land Rover, it’s the only logo that was simply a wordmark. So apparently, Ford should so