Autodesk Folds

Established in 1982, Autodesk is one of the most well-known and widely used 3D design, engineering and entertainment software companies. Their two flagship products are AutoCAD, a staple in the architecture and engineering industries, and Maya, a powerful 3D animation software used by the likes of DreamWorks Animation SKG. During TED at the end of February, Autodesk introduced a new logo designed in-house.“The winning inspiration in the end was ‘Origami’. Since Origami represents the convergence of art science and math, this also spoke to Autodesk’s broad product portfolio, playful like tinkerbox & technical like Revit & Inventor. It seemed fitting and inspired internal designers as they were developing the new look and feel”. Julie Hayes— Desi