Aye Aye, Syr…up

Pepsi and IHOP collaborate to deliver a limited-edition Pepsi Maple Syrup Cola that “combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.” 2,000 cans available for those who post a photo or video of a stack of pancakes, tagging @IHOP and adding the hashtags #ShowUsYourStack and #PepsiSweepstakes. The can design is actively unappealing.