B is for Blue, Beer and Bavaria

Brewing beer since 1719 — a good hundred years before its main competitor, Heineken — Bavaria is the second largest producer of beer in The Netherlands. I’m not a beer connoisseur by any stretch of the imagination but I drink enough of it and any kind of it, that I’m somewhat familiar with plenty of large brands but, for whatever reason, I had never heard of Bavaria. Or maybe I had and I may have even drank it, but the reality is that its existing look is so beer-generic and non-distinctive that I wouldn’t be able to pick it from a beer line-up if a party depended on it. Last month, Bavaria introduced a bold, cohesive new look for its range of beers that spans everything from the glass you drink it in to the crates you use to haul it home. A sampling of the ol