Bank of Melbourne, Redux

We will be closing this week with yet another Australian brand. (I swear I didn’t plan it this way!). The Bank of Melbourne is the second coming of, well, the Bank of Melbourne. Its first iteration came in 1989 when the Bank of Melbourne became the first bank to open in many decades and went up against the “Big Four” banks until 1997 when one of those big players, Westpac, purchased and closed it. This August, Westpac will be re-launching Bank of Melbourne as a subsidiary and, in turn, it will replace all the branches of another Westpac subsidiary, St George, which has a bigger presence and association with Sydney — and if Brand New has taught me anything, it is that Melbourne and Sydney go together like Mentos and Diet Coke, it’s explosive. A new logo for Ban