Baseline, Interrupted

Since 1995, the International Typographics Magazine, Baseline has been published independently by Bradbourne Publishing Limited — the enterprise formed by Hans Dieter Reichert and Mike Daines when they purchased the magazine from the defunct Letraset. For the past twelve years, the magazine has been financed, edited, designed and produced through Hans’ London-based design firm HDR Visual Communication three times a year amidst the rest of their client work. To say that this is a labor of love is putting it mildly. For those (like me) that enjoy the newsstand experience, Baseline has always stood out on the shelves in more way than one. First, the size, sticking out atop the rest of the standardized rags; second, the content, as it continually provides unexpected and less trodde