Beam me up, Jim

In 1795, Jacob Beam sold his first barrel of whiskey in Kentucky. 216 years later, Beam Inc. is the fourth largest spirits company in the world producing and distributing some of the most well known spirit brands like the eponymous Jim Beam, Maker’s Mark, Sauza Tequila, Courvoisier, Knob Creek, and Effen Vodka, among a portfolio of 65 brands. Previously part of major holding company Fortune Brands, Beam is now an independent company that began trading on the NYSE earlier this month. Their new logo was introduced in August.The new logo features the single word “Beam” in the signature script of fourth-generation distiller James B. Beam, whose namesake Jim Beam Bourbon is the company’s flagship spirits brand.“Our new corporate identity is simple, authentic, memor