Blackletter by the Bay

Established in 1670 — making it North America’s “longest continually operated company” — Hudson’s Bay Company (HBC) is the parent company of one of Canada’s most recognizable and visited department stores, Hudson’s Bay, with 90 locations across the country, known and identified simply as The Bay since 1965. In 2008, HBC was acquired by U.S. private equity firm, NRDC Equity Partners, owner of department store Lord & Taylor. Although the new wordmark for Hudson’s Bay has been circulating since late last year, last week HBC officially announced that the department store would change its name from The Bay (La Baie in French) to Hudson’s Bay (La Baie d’Hudson) and confirmed the new wordmark designed by New York-based Lipman a