Blandism

Great article by Ben Schott over at Bloomberg on the overabundance of start-up “blands” and how not just their logo, identity, and branding follow a cookie-cutter formula but also their business model, “claiming simultaneously to be unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.”