Ready to Start Humaning?

Mondelēz International — owner of various snack brands like Oreo, belVita, Cadbury Dairy Milk, Toblerone, Sour Patch Kids, Trident gum, and many more — has introduced a new global marketing strategy: Humaning, “a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelēz International beyond cautious, data-driven tactics, and uncovering what unites us all. We are no longer marketing to consumers, but creating connections with humans.” Hard pass with a side of huge eye roll.