New Logo and Identity for U Group by For The People

Established in 2016, U Group is an Australian market research and data company that helps brands understand data and their customers’ behaviors. Using data capture technology, they scan and extract information from online and offline receipts — from willing participants, many of which come through ReceiptJar — “rewarding users and helping brands understand the next generation of shoppers”. Their proprietary software allows U Group to convert receipt information into machine-encoded text, which is then translated and directed into the right products and categories to parse millions of raw receipt data points each day. Aside from receipt tracking and analysis they also offer surveys with verified users, providing clients — like Unilever, Dove, Nestle, Ben & Jerry’s, and more