Foster’s Brews New Image

Established in 1907 with the union of Foster’s Brewing Company, the Victoria Brewery, the Carlton Brewery and three other Melbourne breweries, Carlton & United Breweries (CUB), owned by Foster’s Group, is the largest brewer in Australia with a portfolio that features over 20 beers that includes their own brews as well as licensed beers like Corona. CUB is the main focus of Foster’s Group, which also dabbles in cider and spirits. This past July Foster’s Group announced that Carlton & United Breweries would change its name to Carlton United Brewers and introduced a new logo for CUB as well as for itself.The new name is paired with the slogan “Raised in Friendship”. This is the theme of CUB’s central belief: if more people raised a beer in fri