Floating Soap

First sold in 1879, Ivory soap is one of the flagship brands of giant Procter & Gamble as it was one of its first products. While originally just a manufacturer of candles, P&G sought to create an American soap that would compete with the more luxurious soaps imported from Europe. This led to the formulation of a silky, ultra white soap that was embedded with air bubbles, making it float on water. Over the last 132 years the Ivory packaging and logo have changed numerous times, going from ornamental logos to serifs to sans serifs to the latest version which looks like everything else you can buy at your national chain pharmacy. With the launch of a national ad campaign by Wieden + Kennedy, Ivory has introduced a new logo and packaging.The new logo is an evolution of the elegant Ivo