New Logo and Packaging for BUFARMA by SoreThumbStudio

SoreThumbStudio®’s challenge was to better align the brand with its expertise in utilising essential ingredients and scientific knowledge to produce high-quality and effective products. This was no mean feat especially as the brand was being soft launched at a trade show just 10 weeks from our briefing. Needless to say, they pulled out all the stops and made it happen, and made sure the client team had a full suite of high quality rebranded product mockups to present to the trade.The repositioning strategy aimed to differentiate BUFARMA® from the rest of the skincare category, which often delivers products in a generic white box and glass container with a minimal black identity. BUFARMA®’s product packaging drew inspiration from aluminium milk urns traditionally used to store buffalo