New Logo and Packaging for Stumptown Cold Brew by Column

Launched in 2011, Stumptown Cold Brew is a range of packaged coffee created by Stumptown Coffee Roasters after having it offered as an option at their retail locations. Presented in bottles (affectionately referred to as “stubbies”), cans, and cartons, Stumptown Cold Brew is now widely available in national retailers, online, and, obviously, at Stumptown cafes in a variety of flavors and finishes, including a carbonated, sparkling rendition. The very detailed story of how the Cold Brew came to be can be found here. Recently, Stumptown Cold Brew introduced a new packaging system designed by Seattle, WA-based Column. The primary goal for the redesign was to amplify the Stumptown brand name while retaining the spirit of the original packaging.The new mark is inspired by hand-paint