New Packaging for Co-op Alcohol Beverages by Robot Food

Established in 1844, Co-operative Group (simply Co-op to friends) is a British consumer co-operative and one of the oldest and largest in the world with 2,800 convenience and medium-sized stores, making it the UK’s fifth biggest food retailer. As part of its own private label products, Co-op offers a range of beers, ciders, and spirits that was recently redesigned by Leeds, UK-based Robot Food. Research undertaken by Robot Food found that many retailers were reluctant to break from an apologetic, ‘me-too’ design approach and content to remain a ‘needs must’ alternative.Robot Food project page OLD packaging. The team’s strategy was game-changing for the category; to not shy away from own-brand status and for beers, ciders and spirits to shout loudly throu