Blip goes the Tittle
Established in 2005, Blip (formerly the annoyingly period’d Blip.TV) is a video site specifically designed for web series, as opposed to the one-hit-wonder machine that is YouTube or Vimeo, which is why many have never heard of it. It doesn’t have the inherent shearableness of the other two, which is why your aunt doesn’t send you FWDs of cats falling of a table on Blip. You have to go to it, just like you go to ABC or Showtime. Blip hosts over 300 million video views per month and unlike other video sites, it splits ad revenue 50/50 with the producers of each series. This month Blip introduced a new logo (and name) designed by Chermayeff & Geismar.“Abbreviating the name to just ‘blip’ allowed us to create a focused mark with nothing but a slight int