Boca Goes Global

Established in 1905, Club Atlético Boca Juniors (Boca Juniors for short and Boca for even shorter) is one of the best soccer teams in the world and the history of the sport. Based in the La Boca neighborhood of Buenos Aires, Argentina, Boca has won 51 national and international titles, including the most recent championship title of Argentina’s premier league. Beyond soccer, Boca Juniors also manages teams in other sports like basketball and volleyball, runs 24 soccer schools around the world, and even has its own hotel, Hotel Boca. At the end of April, Boca Juniors introduced a new global identity for all of its different properties, designed by Buenos Aires-based BridgerConway. From what I understand, this new logo does not replace the team’s shield but rather acts as