Boom Goes the Cloud

In Beta and Alpha versions last year, CX (formerly Cloud Experience), a “cloud storage and data file management system,” launched this month. Aiming to compete against Dropbox, CX allows users to sync their files, e-mail, and calendar on the magic place that is the cloud and they are trying to do it with more graphic and social media flair than Dropbox. Their new identity has been designed by Moving Brands.Cloud Experience had already invested heavily in the domain name [cx.com], so a thorough naming process working within these limitations led to the solution of ‘CX.’ The aspirational and user-focused strap line “Cloud to the Power of X,” suggests an offer that encompasses all you expect from the cloud, magnified to the infinite power.The visual identit