Large Ticket to Malta, Please

Does XL mean Excel? Up, up and away? Beating expectations? Getting ahead? To be superior? To surpass? Or does it just mean extra-large?Recently, Excel Airways rebranded themselves as XL with the help of London-based Brandinstinct. Although there are several blue airlines out there, Jetblue being the most obvious, I think the XL planes still look fresh and vibrant. Owning color isn’t just about using it, it’s how you use it. Overall I think they did a good job with the design although I’m not crazy about the .com in the mark. As far as Excel vs. XL, Excel had already used XL in certain situations so going completely to the two-letter version was probably an easy decision. Also, owning a two-letter name is great if you can do it. Think GM, GE, HP, BP and VW. All very recogn