Boom Goes the Logo

Established in 2010 in Sydney, Boom — originally Vid-id until late 2012 — is a social video advertising company that helps brands position and promote video campaigns so that they reach the most amount of targeted viewers for the longest period of time. With the name change came a new identity by Sydney-based Blow. Before we get deeper into this, an explanation: This is not typically the kind of either company — smaller and unknown-er — or identity — quirkier and less finessed — we would do a full review of but, for whatever reason, this morning I woke up and wanted to post something entirely different, especially to get a break from sports redesigns. Luckily this was in my inbox, since Australians work (and promote), while I sleep, and it just made me s