Brand New Awards, Charitable Donations

To complement the traditional “Best of Show” award, as we explained in the original call for entries for the Brand New Awards, we added two special awards: one for “Design Effectiveness,” awarded to the project best able to summarize the quantitative and qualitative effects of a project, and the other for “Client Leadership,” awarded to the project best able to exemplify the leadership of an individual or group of individuals on the client side to oversee the development and implementation of an identity. Entrants were given the option to nominate their project by submitting a written summary. Unfortunately, of all the winning entries none provided a nomination and these special awards went unclaimed. We had originally secured sponsorship for these award