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brand design
A working library of design, type, and visual culture.
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Motion
2026Making publications into playgrounds for design: Madeline Montoya on the creative practices behind Byline and Bloomberg Businessweek
Brand
2022Cash or Credit?
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2024Opening at XXIX
Studio
Works Studio
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2024“Designing Brand Identity” v6.0
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20132012 Brand New Awards: Now Accepting Entries
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20142013 Brand New Awards: Winners
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2014Everett City Logo Chosen/Copied
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20212021 Breakthrough Brands
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2010Introducing the Brand New Job Board
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2008In Brief: Columbus’s New Crew?
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2020British Airways’ £60m Mistake
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2022Grasping-arm Logo does not Look like Arms Grasping
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2012USA TODAY for Tomorrow
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20122012 Brand New Conference, Quotes & Tweets
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2010Introducing: Brand New Classroom
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2014Google’s Material Design in Print
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2018"Seven Myths Of Logo Design Busted"
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20222022 Dieline Awards Winners
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2008Zeeing Starz
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2013"A Logo for London"
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2015New Zealand Flag Finalists
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2023New Identity for Canva Create 2023 done In-house
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2018The Best and Worst Identities of 2017, Part 6: The Best Friday Likes
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20162016 Brand Nieuwe Conference: Online Registration Closes June 10
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2023Design Trends in the Alt Protein Industry
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2010Brand New Conference Speakers and Registration
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2014New Logo for Evite done In-house
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20132012 Brand New Awards: Deadline Extended
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2022Opening at Interact Brands
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2018Abstract Logos are a Fraud
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2018Friday Likes 261
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2014Sochi Logo Genesis
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20152015 Brand New Conference: Speakers Announced
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2016Design Brawl
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2016The Best and Worst Identities of 2016, Part 5: The Worst Noted
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2011Human Rights Logo Takes Flight
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2026IH/IF/IP/2026: Summary, Sights, and Sample Content
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2010Brazil Mishandles 2014 World Cup Logo
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20122011 Brand New Awards, Book and Online Versions Now Available
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2014Diet Coke Story Correction
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2022Netflix and Lounge
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2023Friday Likes 447
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2025New Logo for AIGA NY by Christopher Guerrero
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2019Rede Globo Brand Site
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2020Openings at Soulsight
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2026New Logo for Postcode Loterij done In-house
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2021The Year in Review, Part 10: The Best
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2021New Logo for Los Angeles (Tourism) by Studio Number One and House Industries
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2025Friday Likes 540
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2018Adobe’s New Brand Illustrations
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2014Olive Garden Custody Fight
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2025Friday Likes 557
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2022The Year in Review, Part 4: The Best Friday Likes
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2017New Logo for Cision (and PR Newswire)
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20122011 Brand New Tips
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2018<em>Lance Wyman: Process</em> Book
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2012Weve Drinks your Milkshake and Eats your Apostrophe
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20162016 Brand Nieuwe Conference: Online Registration Closes This Friday
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2017New Logo for Quirky (Again) done In-house
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2021Erin Brockovich to Judge Kids' Logos
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2023LogoLounge 2023 Trend Report
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2011Antena 3
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2022My Middle Schooler could Design that
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2018Burberry Pattern FTW
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2014Milton Glaser on the Firenze Logo
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2015New Logo for Hillary Clinton Presidential Campaign
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2022“Illustration Mayhem” Book
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2021LogoLounge 2021 Trend Report
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2012Pinch Provisions
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2010Layout Modifications
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2013Friday Likes 50
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2026Trick Shot
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2023New Logo for Teachers College by Ologie
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2009Don’t Design the 25th Identity of space150
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201999designs Bauhaus Contest
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2021Introducing In-house In-focus!
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2013The Best and Worst Identities of 2013, Part 2: The Worst Reviewed
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2025First Round NYC 2025: Speakers Announced
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2012Friday Likes 19
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2017Hyundai for your Ears
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2013Canada 150 Alternate Logos
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2014City of Everett Logo Design Contest
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2011Brand New Awards, Winners
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2011Rio 2016 Paralympic Games
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20242024 Dieline Award Winners
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2024And the Band Logo’d On
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2014Norway’s New Passport
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2017Mexico’s New Airport Logo Contest
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2017On the Original Facebook Logo
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2014UC.Quarterly Q1-2014
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2018The Duchess of Sussex’s Coat of Arms
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2017New Logo for Udemy done In-house with Duncan Channon
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2011Brand New Awards, Coming Soon
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2015UC.Quarterly Q4-2014
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2019Skittles Pride 2019 Packaging
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2019New Logo for Arena Football League by Chuck Kacsur Design
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2016New Logo for New York Philharmonic by MetaDesign
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20132012-13 FPO Awards: Now Accepting Entries
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2011Follow-Up: Mathaf, Arab Museum of Modern Art
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2022Drum a Lid on it
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2017Alan Peckolick 1940 – 2017
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201330 Days of 30 Tones of Voice
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2011Coinstar, More Coin less Star
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2016Rise of the Manuals
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2022New Swiss Passport Showing Off
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20222022 Brand New Conference: Volunteers Needed
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2020The Year in Review, Part 3: The Most Not Great
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2018New Logo and Identity for “Inflatable” by COLLINS
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2013Voting Polls on the B-Side
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2015Tokyo 2020 Logo gets Pulled
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2018American Airlines Not Happy
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2011Holding Hands in Rio
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2010Papaya King: Regally Good
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2018Russian and Korean Athlete Logo Ideas
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2023First Round TOR: Speakers Announced
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2024New Identity for Databricks’ Data + AI Summit done In-house
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2014Hipster Brands with Corporate Logos
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2018Milanote is a Tool for Planning Creative Projects
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2011Brand New Awards: 27 Days Left
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2012Friday Likes 12
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20132012 Brand New Awards: Early-bird Price Ends Friday
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2024First Round LAX & NYC: Deadline this Sunday
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2025Elapsed Ellipsis
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2019Air Max Logo Reads "Allah"?
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20132013 Brand New Conference: Quotes and Tweets
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2024“I love it. What is it?” Book
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2018NAR Pauses Logo Rollout
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2025Till Sponsors do us Part
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2016Friday Likes 173
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20132012 Brand New Awards: Designers’ Deadline Addiction
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2017Chermayeff & Geismar & Haviv × 60
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2024Stamp! In the Name of Love
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2015"You’re not wrong, you’re just an asshole."
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2014Chermayeff & Geismar
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20242024 BNConf: In-person Registration Deadline Looming
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2022KISS and Sell
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2011Brand New Awards, Last Call
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2019New Logo for University of Limerick by Red Dog Design
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2014Friday Likes 93
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2011Brand New Awards, Deadline Extended
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2013Canada Tests Anniversary Logos
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2014Aaron Draplin in Action
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2014Design Gangs
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2020New Masthead for Hindustan Times by García Media and Frere-Jones Type
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2018New Logo for Ad Council by Superunion
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2020The Follow-up Episode 001: Popeyes
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2023Opening at Viewstream
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2011FPO Awards, Pre-Order
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2016New Logo for VotoLatino by Charming Robot
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2019LogoArchive: Letters
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2024LogoLounge 2024 Trend Report
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2013Friday Likes 63
Brand
2015The Best and Worst Identities of 2015, Part 3: The Worst Reviewed
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2018Opening at Brand Apart
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2019New Emblem for 2024 Summer Olympics by Royalties Ecobranding
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20152015 Brand New Conference: Pre-sale Ends
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2014Friday Likes 79
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2020"Our Roots. Our Sound."
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2014UC.Quarterly Q4-2013
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2021"Flexible Visual Systems" Book
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20152013 – 14 FPO Awards: Available for Consumption
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2016More on Rio 2016
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2021Kanye is as Kanye Dondas
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2011Swiss Air Lines, Literally
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2013In Brief: Hornall Anderson Monograph
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2014New Logo for World Olympians Association
Brand
2017<em>Identity: Chermayeff & Geismar & Haviv</em>
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2021Two Changes Coming
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2007Dallas gets a "D" in Design
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2023San Jose Sharks Logo Designer
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2020The Right Fonts are Coming with WhatFontIs.com
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20142014 Brand New Conference: Who Else?
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2020Friday Likes 338
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2024“Identity Designed: The Process” Book
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2019Opening at Mozilla
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2013Happy Accidents
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2021Finally, a Dedicated Instagram Account!
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2014Real Madrid Drops Christian Cross
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2008Brand New: Best & Worst 2008
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2020New FCSeal
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2012Brand New Awards, Deadline is this Friday
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2018Openings at Jones Knowles Ritchie
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2023Friday Likes 473
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2026First Round NYC 2026: Speakers Announced
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2018Useful 3D Logos
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2010The Best and Worst Identities of 2010, Part I: The Worst
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2019USF Kills New Logo
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20162016 Brand New Conference: Volunteers (and other News)
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2019Friday Likes 274
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20162016 Brand New Conference: Speakers Announced
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2020New Logo for Racing Louisville FC by Matthew Wolff Design
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2025New Logo and campaign for the 104th ADC Awards by MullenLowe Design Studio
Brand
2017License to Illy
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2022Collected: Brochures
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2015Oral History of BNConf 2014 Materials
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2025Hail to the Design Chief
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2022Flexible Visual Identities Class
Brand
2008In Brief: Kiss This, Mexico City
Brand
2025The Year in Review, Part 4: The Best Friday Likes
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2022New Logo and Website for Feed the 3oo
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2017New Identity for London Symphony Orchestra by The Partners
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2016Unveiling Logo like a Boss
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2009OMG, Packard Bell is, Like, so Cool
Brand
2016Mozilla Logos, Round 1
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20132013 Brand New Conference: Ticket Giveaway
Brand
2014The Best and Worst Identities of 2013, Part 5: Most Liked Friday Likes
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2013Fat NFL Logos
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20122011 Brand New Awards, Winners
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2018Friday Likes 268
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2022Brand New’s Spirit Animal?
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2015Paul Rand Presents NeXT Logo
Publication
2024Victoria Rosselli makes great design by embracing “happy little accidents”
Brand
2016Roc-A-Fella Fellow Loses
Brand
2010What If: Brand New Awards
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2013We Took the TDC’s Best in Show Home
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2022"Made by James" Book
Brand
2014<em>Flaunt</em>, Second Edition
Brand
2020Not the NASA Logo
Brand
2015Brand Guide: Singapore
Brand
2011Brand New Conference, Speaker Change
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2011Traffic
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2014Third-grader designs new logo for Mogadore Police Department
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20222022 Designalytics Effectiveness Awards
Brand
2025Friday Likes 547
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2020How Low Can Your Logo?
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2015Openings at Percolate
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2013Marketwired
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2024The Together, the Merrier
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2012Friday Likes 18
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2020On Brand New
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2017The Sun Rises Different Today
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2021Caroff, Joe Caroff
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20192019 Brand New Conference: Pre-sale Ending
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2015A Brand Font for Kanye
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2013Friday Likes 60
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2014Flaunt Survey for Interviewees and Interviewers
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2011Brand New Awards, 3 Days Left
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2017The Best and Worst Identities of 2017, Part 3: The Worst Reviewed
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2024The Year in Review, Part 4: The Best Friday Likes
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2015Tokyo 2020 Logo Contest
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2023Openings at Turner Duckworth
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2018Detroit Flag Proposal
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2013Google Doodle for Raymond Loewy
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2015Mr. Product × Two
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2014The *Santa* Brand workshop
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2013Transdev
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2011RIPE NCC
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2012De Telefoongids BV
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2020Follow-up: Watford FC Crest Contest
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2012FPO Awards, Now Accepting Entries
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20122012 Brand New Conference, why didn’t you come?
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2013Stevens Wright, RIP, Designed for the NFL
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2013Carolina Panthers, Vintage Edition
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2014Chinese Adaptations
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2014First to Market
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2013Hello Bank!
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2022The Year in Review Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Busiest Firms, and Post Titles
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2025Microsoft 365’s New Icons
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2021Rise of the Mock-up
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2025Sucks to B U
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2023The Year in Review, Part 4: The Best Friday Likes
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2017YouTube Play Button Strikes Again
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2012Brand New Awards, Early-Bird Pricing Ends this Friday
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20132012 Brand New Awards: Last Call
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2011Brand New Awards, Call for Entries Now Open
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20142013 Brand New Awards: Early-bird Ends Friday
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2015Opening at The Public Society
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2021Amazon Shaves off Some Baggage
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2020New Logos for Ringling College of Art and Design done In-house
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20254better or 4worse
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2013Air Lituanica
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2025Joe Caroff, 1921 – 2025
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2013New Logo for Kansas City, MO, by Single Wing
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2018ESPN Logo Quiz
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2010The Land of Scot gets Creative
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2016Opening at MoMA
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2014Opening at IDEO
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2012Follow-up of Follow-up: University of California
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2025Boys will be Boys… for a Fee
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2024Who Owns the © to this Jets Logo?
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2014American Airlines Livery Result
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20172017 Brand New Conference: Speakers Announced
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2013$100K Government Gig Sans Bidding
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2019Friday Likes 284
Brand
2015Football Religion Kits
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2011Brand New Conference, Speaker Change
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2011ForeSeeing Arrows
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2014NHL Logos with <em>The Simpsons</em>
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2020Opening at Capacity
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2012FPO Awards, Deadline Extended
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2011Agero
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2016Contemporary Ex Libris
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2023Carp Diem
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2007A Swing and a Miss
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20142013/14 FPO Awards: Now Open
Project
2025Design inspired by family: Little Troop on striking a balance between the fresh and the familiar
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2021Seven Overused Character Tricks in Logos
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2020Donda Design Options
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2013