New Identity for London Symphony Orchestra by The Partners

Established in 1904, the London Symphony Orchestra (LSO) is the oldest symphony orchestra in London and has been the resident orchestra at the Barbican Centre in the City of London since it opened in 1982. The LSO is a self-governing collective, made up of nearly a hundred players, and performs over 120 concerts a year. For its 2017/18 season, which kicks off in September, the LSO will debut their new music director, Sir Simon Rattle, and to coincide with the announcement of the season’s plans, the orchestra has introduced a new identity designed by London-based The Partners, who designed the LSO logo in 2004 (and which remains as is for this identity). Following an extensive audit, The Partners developed an ambitious and progressive identity inspired by the LSO logo which uses the v