New Identity for Sónar 2025 by Vagrant, Morbo Brand Makers, and THRU Motion

First celebrated in 1994, Sónar is a music festival and an exploration of creativity and technology. Co-founded in Barcelona by Ricard Robles, Enric Palau, and Sergi Caballero, the festival has grown from a modest 6,000-attendee event to one attracting over 125,000 at its peak while expanding its reach worldwide since 2002, having held events in 65 cities across four continents. One notable distinction about the festival is its split into Sónar by Day and Sónar by Night, which are held at different venues, each providing a different experience — the former being more varied and experimental, featuring live concerts, ambient acts, and the Sónar+D technology and creativity congress; while the latter was basically a giant rave, focused almost entirely on high-energy club music, hosting massiv