New Logo and Identity for Ural Music Night by Voskhod

First celebrated in 2015, Ural Music Night is a multi-genre music festival in Yekaterinburg, Russia, a city located east of the Ural Mountains. The festival is only one night and features local talent as well as artists from more than 20 countries performing everything from classical music, to opera to jazz to rock, punk, rap, EDM, and more across 100 different stages, from parks, to squares, to alleys, to parking lots, to roofs, and even pontoons on the water. 70,000 guests attended the first event in 2015 and 200,000 attended the last one in June of 2018. Both the original and new identities have been designed by Moscow- and Yekaterinburg-based Voskhod. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad