Holding Hands in Rio
Like Peter Gabriel Imson, the United States’ first born baby of 2011, the new emblem for the 2016 Summer Olympics to be held in Rio de Janeiro is the first major unveiling of 2011. Launched on New Year’s eve at Copacabana beach the new emblem is the result of a 130-plus-agency competition won by Brazilian design firm Tátil. A breakdown of the various meanings of the logo can be found at the official Rio 2016 website. Very big flag unfurled at the unveiling on New Year’s eve at Copacabana beach. Video below. Inspired by Rio’s nature, the athletes and its people, the Brand of the 2016 Rio Olympic Games evokes unity, inspires the will and desire to work together, to share our knowledge and talents, to join forces and ambitions for a sustainable way of life that