New Logo for Rio450 by Crama

Founded in 1565, Rio de Janeiro (or Rio to friends) is the second largest city in Brazil (behind São Paulo) with more than 6 million people. From its favelas (slums) to its ritzy beaches, Rio is a diverse and complex city and is having quite a decade, with the World Cup coming this year and the Olympics in 2016. In between, the city will be celebrating its 450th anniversary in 2015 and the Prefeitura da Cidade do Rio de Janeiro (Municipality of Rio de Janeiro City) has been preparing for a big, fifty-year-long shindig. After running a contest to find a logo, the organization introduced this week the winning proposal, designed by Rio- and São Paulo-based Crama. Logo detail. The brand’s 450th anniversary is an expression that, beyond the face of Rio, is the face of the ce