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Some mostly minimalist packaging this week, with work from Istanbul, Barcelona, and New York. Casc Tonics by Parcour Casc Tonics is a digestive bitter made in California. For the uninitiated like me, bitters provide a natural and effective solution for digestive health and is particularly helpful in combating SIBO (Small Intestinal Bacterial Overgrowth) by helping release stomach acid (which is a good thing). The packaging, designed by Istanbul, Turkey-based Parcour, makes the most of the tiny bottle and box with a slender wordmark that can take up plenty of the limited real estate available. Designed as a flared serif, the wormdark features a distinctive “a” that has been drawn to evoke a droplet given that Casc is delivered in droplet form so it’s a nice, simple conceptual tie-in t