New Logo and Packaging for Celestial Seasonings by Tether

First sold in 1969 as loose-leaf blends in local health food stores in Boulder, CO, and growing into a multi-million-dollar operation, Celestial Seasonings is a tea company offering over 70 unique varieties of tea including herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and tea lattes. Citing a goal to appeal to millennials — who are reportedly big tea drinkers — Celestial Seasonings has introduced a new logo and packaging. No design credit given. Update: Logo and core packaging were designed by Seattle, WA-based Tether — their project page here. The loose leaf boxes and ready-to-drink bottles were designed in-house.Our purpose for these new boxes was simple: make it even easier for you to find your favorit