New Logo and Packaging for Honest Tea by Beardwood&Co.

First brewed from their homes and self-marketed to Fresh Fields (later acquired by Whole Foods) in 1997 by Seth Goldman and Barry Nalebuff, a student and teacher (in that order) at Yale School of Management, Honest Tea is a range of bottled organic teas. After a 2008 investment into 40% of the company, Coca-Cola purchased Honest Tea in 2011 increasing their distribution and sales up to $112 million by 2013. Available in multiple flavors, sizes, and (now) different approaches to sweetening, Honest Tea recently introduced a new logo and packaging designed by New York, NY-based Beardwood&Co.We redrew the logo in a friendlier font to help the brand feel more approachable, and embellished it with a small leaf sign-off.Beardwood&Co. project page Logo detail. The previous logo suffered fr