New Logo and campaign for the 104th ADC Awards by MullenLowe Design Studio

First held in 1921 by the Art Directors Club of New York, the ADC Awards is the “oldest continuously running industry award show in the world”. The ADC Awards, now part of The One Club For Creativity, commissions a new call-for-entries campaign every year. The 2025 campaign was created by MullenLowe Design Studio (MLDS), a new agency inside of MullenLowe US. If you want to enjoy this campaign for what it is, don’t bother reading the review and especially don’t read the agency supplied text. Just scroll through and look at the visuals. The concept MLDS delivered, “Be Seen by the Best Eyes,” cuts through the noise of likes and retweets by focusing on what truly matters: recognition by industry experts whose opinions shape careers and define what’s ne